Privacy Policy


 We recognize and respect the importance of maintaining the privacy of our customers, registered members, gift recipients and users, and have established this Privacy Policy as a result. That is why we do not sell your data. Moreover, we do not share your data unless you volunteer that data and there is a valid business purpose to do so, such as to process your order, provide customer service, or enhance your shopping experience.

This Privacy Policy is part of our Terms of Use and incorporates the U.S. State Privacy Notice for residents of U.S. states that require additional privacy disclosures. The Terms of Use govern your use of this website located at www.SpFragrance.com (the “Website”) and the Service.

You must be 18 years or older and the age of majority in your place of residence to use, subscribe or register as a member. The Website is a general audience site and we do not knowingly collect, maintain or disclose personal information from or about children under 18 years of age. For those visiting our Website from the UK, European Economic Area, or Switzerland, The General Data Protection Regulation (GDPR) and similar national privacy laws from these regions do not apply as the sale of goods on this Website and all processing activities is not intended for or directed towards data subjects in these regions. This Privacy Policy does not apply to information you share with our third-party partners when leaving this Website or information you provide to our Company-owned or franchised retail stores.

 Why do we gather information? 

We use information we collect to communicate with you, to operate the Service, to process your orders, to improve our products and services (such as by responding to your feedback), to conduct research (such as statistics on favorite — i.e., most ordered — products), to provide an enhanced and more personalized shopping experience (for instance, to provide event reminders, such as birthdays), to conduct promotions, contests, and sweepstakes you participate in, to inform you and your gift recipients of offers and discounts from our Company and Affiliates, and to enable you to receive credits for purchases under loyalty or buying programs which you have joined.

We may combine information we receive from you via our Service with information from our Affiliates and third parties. We use the combined information to enhance and personalize your shopping experience with us and to communicate with you in accordance with this Privacy Policy.

In addition, as provided below, the Company may use or share your data with both Affiliates and unrelated third parties, for the purposes so identified.

 What information do we gather? 

Depending on how you choose to interact with us and share your information with us, we may collect some or all of the following types of information:

  • Your name, address, telephone number, email address, user ID and contact information.
  • Billing information (credit/debit card number, expiration date, CVV code, alternate or additional billing information and billing address).
  • Interests, gender, and birth date.
  • Products purchased and occasion type (for example, Valentine’s Day).
  • Any promotion or gift card code and related information (for example, if you are claiming frequent flyer miles).
  • Message and gift recipients’ names, addresses, telephone numbers and email addresses.
  • Device information – information about your mobile device, including platform information, user identification number and device location.
  • Application information – application information, including which of your applications are used, how your applications are used and the duration of use of your applications.
  • Network information – network information, including IP address, network carrier and country code, browsing information, such as how you interact with the Services.
  • Other information you provide to us, including User Submissions (defined in the Terms of Use).

Members may also add to their Address Book the name, address and telephone number of friends or other persons to whom they may wish to send gifts or expressions. Other Members do not have the right to view and edit your Address Book entries. 

How do we collect information from you? 

  1. In general.

We collect information through our Website, emails, mail, fax, telephone, mobile devices and applications and social media applications (such as our Facebook App) including when you:

  • Visit our Website and use our Service;
  • Place an order;
  • Participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and membership registrations; and
  • Engage in other activities, services, products and resources we make accessible to our customers, members or users.

The information may be provided directly to us by you when placing an order or participating in a survey, etc., or, as is true of most websites, we gather certain information automatically. This information may include internet protocol (IP) addresses, browser type, device information, internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends and administer the Website. This information may be collected by us even if an order, registration, or other process is started but not completed or is otherwise cancelled.


  1. How we use “Cookies” and “Action Tags.”

A “cookie” is a small data file sent to your browser from a web server and stored on your computer. We use cookies to let us know that you are a prior customer, user or Member and to provide certain features to you. Most web browsers allow you to instruct the browser to prevent the use of cookies. However, if you disable this feature, certain aspects of the Services, such as the shopping basket, may not function properly.

We have relationships with third parties who may collect or receive information directly from the cookies placed by our Service on your computer to assist in analyzing our business and customers.

Our Service may also use a common web technology called “action tags” (also called single pixel gifs or web beacons) to track purchase, usage and other web activity information. Action tags may be used to provide data to third parties. In addition, third parties may set their own cookies and tags through our Service (such as through interest-based advertising, described below). We do not control such third parties or their privacy practices. If you do not want third parties to be able to use such methods, you should modify your browser settings to limit such access. 

  1. Interest-based advertising.
  1. Our Services. We collect data from you for use in interest-based advertising when you use our Service. Other companies may serve interest-based advertisements on our Service. We comply with the Self-Regulatory Principles for Online Behavioral Advertising as administered by the Digital Advertising Alliance ( https://www.aboutads.info/ ). Interest-based advertisements for our products and services may appear on third party websites around the Internet. This is not based upon your personal information (such as your name or email address), but rather, upon your online activities.
  2. Opting Out. You may opt-out of being tracked online by certain companies who are listed at https://www.aboutads.info/ or https://www.networkadvertising.org and you may also learn more about online behavioral advertising at such websites. After withdrawing your consent at any of the mentioned websites, you will still receive generic advertisements, but advertisements will not be delivered to you based upon the data possessed by those companies from whom you have opted-out. You may also opt out of tracking by our partner Criteo, who helps us to personalize your experience and advertise to you across platforms after you’ve interacted with our website or other content across the web. To withdraw your consent from Criteo, please visit them at https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers/. These opt-out processes rely upon an opt-out cookie for each browser and each device, so if you delete your cookies or use a different computer, you will have to repeat this process. We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers. 


  1. Mobile – Push Notifications.

As a user who has downloaded our Company’s mobile application, we may from time-to-time send you push notifications to your device in order to communicate with you and advise you of current offers and promotions. To ensure that you receive timely notification of such communications and promotions, we need to collect certain information from your device as indicated above. If at any time you do not wish to receive these types of communications, you may turn them off at the device level. 

  1. Mobile – Analytics.

We use mobile analytics software to allow us to better understand the functionality of our Company’s mobile application on your device. This software may record information such as how often you use the application, the events that occur within the application, usage, performance data, and the source from which the application was downloaded. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application. 

How we use/share the information we collect

  1. Affiliate Data Sharing.

We may provide your information to our Company Affiliates for use in connection with their businesses, including sending you offers and promotions. However, in connection with information collected under this Privacy Policy, they are required to comply with this Privacy Policy. “Affiliates” are persons or entities directly or indirectly controlling, controlled by, or under common control with, or in the same corporate family as, SpFragrance.com.

  1. Sharing with Others.

We may also share your information with our subcontractors, agents, consultants, financial institutions, credit/debit card payment processors, business partners, vendors and service providers, but we generally only authorize them to use such information for our benefit, for instance, to process your order and to better communicate and provide appropriate offers to you and your gift recipient.

In addition, we may make such information (except for credit/debit card numbers, expiration dates and CVV codes, unless you consent otherwise), including aggregated information, available to selected third parties including, but not limited to, those who share or rent information for direct marketing purposes.

We may use your information to match it with other public and private data sources (such as the U.S. Postal Service and publicly available consumer data warehouses) or the records of our business partners solely to enhance our records and keep them current (such as by updating your profile with a new address, interests, and the like). We also may work with other third parties who also possess your information in order to engage in advertising and other promotional services, for example, to enhance one or both of our advertising or promotional endeavors.

Some of the features of our site are provided by third-parties. When you access these features, those third-parties may collect and use your information in accordance with their own privacy policies. By using our Website and/or Service, you consent to that collection and use according to those third-parties’ privacy policies. These companies include but may not be limited to:

  • Attentive Mobile Inc.We use Attentive for its personalized mobile messaging platform service. Attentive may collect and use your information through such methods, including, but not limited to, the use of cookies and other similar technologies. Attentive may also store and access cookies or other information on your device. To learn more about the types of information Attentive may collect and how they may use that information, please visit their privacy policy located at: https://attentivemobile.com/privacy/. To opt out of receiving text messages, you can reply to the text message with the word “STOP” or e-mail us at SpFragrancevr@gmail.com to exercise your legal rights.
  • We offer Rakuten to our customers. Rakuten may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. To learn more about the type of information Rakuten may collect and how they use that information, please visit their privacy policy located at: htthttps://rakutenmarketing.com/legal-notices/services-privacy-policy/; To opt out or exercise other legal rights you may have, visit https://rakutenmarketing.com/legal-notices/ or e-mail us at SpFragrancevr@gmail.com.
  • PebblePost combines data collected about visitors to our Website through cookies, pixel tags, Javascript code and similar technologies, with mailing addresses of those visitors to which they have access to help us serve relevant marketing offers to you direct mail. To learn more about the type of information PebblePost may collect and how they use that information, please visit their privacy policy located at: https://www.pebblepost.com/privacy-policy/. To opt out of receiving direct mail from PebblePost, click here or e-mail us at SpFragrancevr@gmail.com.

 Change of Business.

We may transfer your information in connection with the sale, lease, license, assignment (of part, or all, of our business), acquisition, merger, reorganization or change of control of the Company, our Affiliates, or the division responsible for the Service with which your information is associated, or as part of a bankruptcy proceeding.

For Legal Purposes.

In certain situations, we may be required to disclose personal data in response to lawful requests from public authorities, including to comply with national security or law enforcement requirements. We reserve the right to disclose information we collect from you, or that you provide to us, as required by law, in response to legal process and law enforcement requests, when we believe, in good faith, that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, respond to a government request, and to protect the rights or property of the Company, its Affiliates, users, customers, recipients, Members, Sponsors, Providers, Licensors, Merchants and Associates (as these terms are defined in the Terms of Use.)

Social Media.

Please note that any personal information you reveal or post on one of our public forums (as defined in the Terms of Use), such as a message board, chat room, blog, discussion group, folder, survey, contest, sweepstakes, user review and rate forum, and all User Submissions, is not protected by this Privacy Policy and may be collected, shared and used by us, and with third parties, for various purposes including to contact you. Information you provide or post on our public forums, you disclose at your own risk.

 Where we store your information

 Our Service is operated in the United States. If you are located outside the United States, please be aware that any information you provide to us may be transferred to, and stored in, the United States. By using the Service or otherwise providing us with information, you hereby consent to this transfer. At times, for orders originating within the EU or UK or being delivered to the EU or UK, we may use third parties located within the EU or UK to process such orders. In so doing, we take steps to ensure those entities will process your information in a manner consistent with this Privacy Policy.

Although personal information collected by us through the Service will be used by us in accordance with this Privacy Policy, laws generally applicable to the protection of personal data in the U.S. may not be as stringent as those in other countries.

 How long we keep your personal information

 We may retain your information in accordance with our data retention policies and for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements, or until you request us to stop using it. We may, however, keep some of your personal information to ensure that we comply with your request not to use your personal information or comply with your right to erasure. For example, we must keep your request to be erased, even if it includes your personal data.

If you have questions about our data retention policies, or would like a copy of such, please contact us as noted below. 

How your information is secured 

The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. When handling credit card data, we follow the Payment Card Industry Data Security Standard (PCI DSS). If you have any questions about the security of your personal information, you can contact us at SpFragrancevr@gmail.com.

If you place an order on our Website, it encrypts the personal information you submit prior to transmission over the Internet using secure socket layer (SSL) encryption technology. SSL is an encryption-based internet security standard that provides an extra layer of security for data that is being transmitted over the Internet.

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.

Please be advised, no transmission of data over the Internet or any other network can be guaranteed to be 100% secure. Although we make reasonable efforts to safeguard personal information once we receive it, we cannot warrant the security of information we receive. You should always use appropriate self-protection measures and practice safe browsing on all websites, including, protecting your password and your computers, devices, applications, and account from unauthorized access. Be sure to sign off when finished using a shared computer. For more information on how you can securely shop with us, the National Cybersecurity Alliance also provides comprehensive information to stay safe online.

Portions of the Service (such as our Member registration and Address Book) may require registration and log-in processes in which you will select a user ID and password (collectively, the “Password”). We recommend using a unique password for your Fragrancenet account that is not used for other online accounts. Passwords provided to you by us are the confidential property of the Company and may be used by you solely for your individual use of the Service (and otherwise as specified by us). You are responsible for maintaining the confidentiality of any Password and for all activities that occur using your Password, whether or not authorized by you. You agree to immediately notify us of any unauthorized use of your Password or accounts.

 How to limit the use of or modify your information

 We want to communicate with you only to the extent you want to hear from us.

Any promotional email we send to you (or your gift recipient after consent) will include an “unsubscribe” link to use or a link to opt-out of receiving further promotional emails from the sender.

If you wish to set your preferences concerning promotional communications, or you prefer not to have your personal information shared with third parties, please let us know by contacting us as noted below in the “How to Contact Us” section and identify your preferences regarding promotional communications and the sharing of your contact information. Your instructions will be processed as soon as reasonably practicable and in accordance with law.


What if I choose not to give you my personal information?

 You are not obligated to provide us your personal information. However, if the personal information is necessary in order to supply goods or services to you under a contract or an order between you and the Company and you do not give us your personal information, then we will not be able to enter into that contract or honor that order for goods or services.

 Links to other web sites 

The SpFragrance.com family of brands, wants you to be aware that when you click on links and/or ad banners that take you to affiliated or third-party services you will be subject to the privacy policies and Terms of Use of those services, not ours. We encourage you to read the posted privacy statement and user terms whenever using, and prior to providing any personal information to, any other service.

We may provide you with the ability to log into our Service using a social media account, such as Facebook Connect. We do not control the activities of such social media services and have no control over the data they collect or their privacy practices. You should review their privacy practices before using any such social media service. 

How to contact us and exercise your rights 

The SpFragrance.com family of brands welcomes feedback concerning this Privacy Policy and requests to exercise your rights under this policy. We will also answer any questions you may have. Please write to us at:



Attn: Hardik Patel

Rosedale, MD 21234

 Changes to this privacy policy

 We may change this Policy from time to time in the future. Any such changes will be posted here. We advise you to check back frequently to see any updates or changes.

By using the Website and the Service, after such changes take effect, you agree to be legally bound and to abide by the revised Privacy Policy and Terms of Use, of which this Policy is a part.

Last Updated April 11th, 2023

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